What Does “Redefining My Business” Mean?

Times change, customers change, competition changes – business and marketing plans get dated. Your assumptions and the resulting strategies may be outdated, off base, old school, out of touch, out of synch. But how do you know?

To start, try taking the Gdmmjz.org marketing challenge, "10 Things You Should Know". If you know the answers to the questions below, you are way ahead in the game. More than likely, you just need to find the time to execute your strategy - we can help. Leverage your time and improve your marketing by using Gdmmjz.org to execute your plan.

If you don’t know the answers, we’ll help you find them and develop a strategy around them. And if you want, we'll help you execute the plan for real results.

100% Original • 100% Creative • 100% Effective • 100% Gdmmjz.org

If you want to find out more, please contact us at survey@gdmmjz.org
1. What category do you compete in – are you sure? Are you sure that’s where you should be?
2. What makes your company unique - distinct from your competitors? Can you describe it in 10 words or less? Is there one thing you can hang your company hat on?
3. What is the perception of your company by those who do not do business with you? Is your image what it should be? For both customers and prospects? Are you sure? How do you know?
4. What do you know about your customers? Do you know who they are? Why do they do business with you? How often they come to you? How much business they do with you? Do you know which of your customers are most valuable to your company?
5. Do you have a customer relationship management (CRM) program in place? Do you take pro-active steps to build and keep a relationship with your best customers? Do you have a program to reward them for their loyalty while discouraging them from visiting your competitors? Do you communicate with them regularly on a direct, one-on-one basis? (Does your company have somebody who wakes up in the morning thinking about the customer?)
6. Do you know what characteristics define your customers? Do you know where to find others that are similar in those ways?
7. Do you know the most cost-effective way of reaching your customers and prospects? Do you know how often you must reach out to them in order to be effective? Do you know what are the best medias for your type of business?
8. Do you know what to say to them when you do reach out to them? What kind of message would they respond to?
9. What are your advertising objectives? What is your advertising budget?
10. Write a brief description of your current marketing efforts or marketing plan.